The Strategy Edit

Service Description

The Strategy Edit is a deep, strategic reset of your brand and content — designed to move you out of inconsistency and into intentional, scalable growth. So you can stop guessing — and start growing with direction. 01. Brand & Audience Clarity In-depth discovery questionnaire Full audit of your current content and positioning Defined target audience (behaviours, mindset, buying triggers) Clear brand positioning statement Offer positioning and refinement 02. Messaging & Identity Core messaging framework (3–5 pillars) Tone of voice guidelines Brand language direction (phrasing, style, expression) Content pillars aligned to growth and conversion 03. Strategy & Structure Platform strategy (Instagram, TikTok, LinkedIn as needed) Hook and caption frameworks Content structure guide (what to post + why) 30-day strategic content plan 04. Growth Direction Audience journey mapping (from content → conversion) 60–90 day growth roadmap Visual direction board (brand aesthetic, feed style, references) 05. Delivery & Support 60–90 minute strategy call Final strategy document (clear, structured, actionable) Follow-up call to refine and implement By the end of The Strategy Edit, you will have: Clear, confident direction Refined and elevated brand presence Structured content system and a strategy designed to grow with you