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Strategic Growth

LET ME HELP YOU TO GROW

Hera Social helps you refine your message, structure your strategy, and grow with intention — so every post works harder, and every move makes sense.

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The Strategy Edit

You need clarity, structure, and a strategy that actually converts.

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The Strategy Edit is a deep, strategic reset of your brand and content — designed to move you out of inconsistency and into intentional, scalable growth.

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So you can stop guessing — and start growing with direction.

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01. Brand & Audience Clarity

  • In-depth discovery questionnaire

  • Full audit of your current content and positioning

  • Defined target audience (behaviours, mindset, buying triggers)

  • Clear brand positioning statement

  • Offer positioning and refinement

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02. Messaging & Identity

  • Core messaging framework (3–5 pillars)

  • Tone of voice guidelines

  • Brand language direction (phrasing, style, expression)

  • Content pillars aligned to growth and conversion

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03. Strategy & Structure

  • Platform strategy (Instagram, TikTok, LinkedIn as needed)

  • Hook and caption frameworks

  • Content structure guide (what to post + why)

  • 30-day strategic content plan

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04. Growth Direction

  • Audience journey mapping (from content → conversion)

  • 60–90 day growth roadmap

  • Visual direction board (brand aesthetic, feed style, references)

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05. Delivery & Support

  • 60–90 minute strategy call

  • Final strategy document (clear, structured, actionable)

  • Follow-up call to refine and implement

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By the end of The Strategy Edit, you will have:
  • a clear, confident direction
  • a refined and elevated brand presence
  • a structured content system
  • and a strategy designed to grow with you

INVESTMENT:  €1,900

The Consistency Edit

Consistency isn’t about motivation.
It’s about having a system you can rely on.

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The Consistency Edit is your monthly content direction — designed to remove the noise, eliminate second guessing, and keep your brand growing with clarity.

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No overthinking.
No starting from scratch.
Just structured, strategic content — every single month.

01. Monthly Strategy Direction

  • Clear focus for the month (what matters + why)

  • Platform-specific direction (Instagram, TikTok, LinkedIn)

  • Content priorities aligned to growth and conversion

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02. Curated Trends & Insights

  • Relevant trends filtered for your niche (no noise)

  • Audio + format suggestions with strategic use guidance

  • What’s performing — and how to apply it properly

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03. Content Planning System

  • 30-day content plan

  • Weekly posting structure (what to post + when)

  • Content mix guidance (growth, authority, conversion)

  • Monthly planner + tracking system

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04. Hooks & Captions

  • Scroll-stopping hook ideas

  • Caption prompts aligned with strategy

  • Saveable/shareable post frameworks

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05. High-Value Content Ideas

  • 20–30 curated content ideas

  • Categorised by purpose (engagement, growth, sales)

  • Designed to position you as an authority

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06. Visibility & Growth Strategy

  • Updated hashtag sets

  • Discoverability guidance

  • SEO-style caption direction (reach beyond followers)

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07. Audience Insight & Direction

  • What your audience is responding to

  • Behaviour insights (what’s working now)

  • Guidance on adapting your content

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08. Visual Direction

  • Monthly aesthetic direction

  • Feed consistency guidance

  • Content style references

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09. Efficiency System

  • Designed for busy creators and business owners:

  • Plug-and-play content prompts

  • Repeatable formats (no starting from zero)

  • Batch content structure

  • Time-saving workflow

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FORMAT OPTIONS

  • Digital Edition

  • Printed Edition

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OPTIONAL ADD-ON 
Monthly Alignment Call — €60

  • A focused check-in to keep your strategy aligned and working.

  • Review of your current content

  • What’s working / what’s not

  • Strategic direction for the next month

  • Personalised advice for your brand

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Each month, you receive a refined content system built around:
  • what’s working right now
  • what your audience is responding to
  • and what will move your brand forward

INVESTMENT:  €29(Printed Edition)
        €18(Digital Edition)

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The Growth Edit

If your content feels inconsistent, unclear, or like it’s not working — this is where you fix it.

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The Growth Edit gives you the foundations every creator and brand needs to grow with clarity, direction, and confidence.

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No more guessing what to post.
No more relying on trends without understanding them.
Just a clear structure that actually works.

01. Foundations & Clarity

  • Niche refinement and audience clarity

  • Understanding what your audience actually responds to

  • Clear direction for how your content should show up

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02. Content Frameworks

  • Content pillar framework

  • Caption structure guide

  • Proven hook formulas

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03. Content Direction

  • 50+ high-quality content ideas

  • Categorised by purpose (growth, authority, conversion)

  • Guidance on how to use them strategically

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04. Strategy Basics

  • Posting strategy foundations

  • What to focus on (and what to ignore)

  • How to build consistency without burnout

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By the end of this, you won’t just have ideas —
you’ll have a clear, repeatable way to create content that makes sense for your brand.

INVESTMENT:   €38

SIGNATURE PRODUCTS

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The Ultimate Reels Guide for Business Owners
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Social Media Master Planner
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Goal Planner

Ready to Grow With Direction?

You don’t need to do more.
You need to do the right things — consistently.

Whether you’re starting from scratch or refining what already exists, the next step is clarity, structure, and strategy.
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